Greenwashing
risk assessment
What is it?
GREENWASHING RISK ASSESSMENT is a consultancy service, based on a methodology developed by Kickster, to assess on greenwashing risk of companies’ “green” commercial claims.
TO WHOM IT ADDRESSED?
GREENWASHING RISK ASSESSMENT is suitable for all those companies that communicate green and sustainability information in commercial claims and want to be aligned with international best practices, regulatory trends to reduce the risk of greenwashing.
METHODOLOGY
The methodology used to assess on greenwashing risk has been developed by Kickster with a process of stakeholder engagement in 2021 and is based on:
FUNDAMENTAL CRITERIA:
– Reliability
– Relevance
– Clarity
– Transparency
– Accessability
ASPIRATIONAL CRITERIA
– Sustainability tridimensionality
– Materiality
– Stakeholder cooperation
DELIVERABLE
Once the analysis has been performed, Kickster delivers an independent and impartial opinion on the alignment with the principles of the methodology, with a detailed justification for each criteria, according to a scale that includes 4 classes based on the specific greenwashing risk (not adequate – moderately adequate – aligned – compliant).